We've blogged about SwaddleDesigns a few times before already but we just couldn't get enough of them. Being in their exclusive preview of their collection made us even more excited about all the things we know we can share with you.
We were welcomed with (non-alcoholic) mommytinis and delicious food prepared by Society Lounge. And WeLuvMoms actually styled our own dessert buffet!
Hosted by Honey Obusan, who is also a mom. She already started to love the brand not long after the event has started. We're really happy because the famous brand in the US is now available in the Philippines, and we don't know anyone who wouldn't love the brand and their products.
Video from SwaddleDesigns USA
Joy Sy, General Manager of SwaddleDesigns PH, shares how the brand came to life. Registered Nurse Lynette Damir used her medical and design background to make blankets that solved problems parents usually tell her: Blankets that are too thick or thin, and blankets that are too small to swaddle a baby.
Swaddling isn't just wrapping your baby for him to feel warm. It actually has other (and greater) benefits.
- Experts say that swaddling reduces the incidence of SIDS (Sudden Infant Death Syndrome). Having baby sleep on his back is actually safer than letting babies sleep sidewards or facing down as this helps them breathe properly.
- It also reduces colic and fussiness and it lets the baby sleep better because it reminds them of when they were still in the womb. It also prevents baby from flailing his hands, which usually startles babies awake.
- It even helps you breastfeed. You can train your baby to latch on when breastfeeding while he is swaddled so that his hands are contained.
And it's finally the moment of truth. Do you know how to swaddle? Joy
and Honey called guests to volunteer and attempt to swaddle a baby. One of them already knew how because she watches a lot of YouTube videos, but the other mom wasn't able to swaddle her baby right. At least she put a ribbon.
So it was time for them to try again. This time, following the 123 Swaddle label. It's a good thing SwaddleDesigns blankets have 123 Swaddle labels sewn to the edge. Definitely a new parent life saver. And it helps too if you're leaving your baby with a yaya or relative.
Just knowing their benefits and having the 123 Swaddle label already had us convinced, and then Joy continues with the products' versatility. “We know that for moms, the baby’s comfort and security comes first. But
that doesn’t mean moms have to miss out in style. With SwaddleDesigns,
moms can embrace parenthood without sacrificing their fashionable self,”
Joy Sy-Sim said.
Models start to enter and show how fashionable these products are. And look how versatile the blanket is. Apparently, you can use it for as a stroller blanket, a privacy throw when breastfeeding or an accessory for baby on your day out.
The baby burpies don't look like traditional burp cloths, so I guess we can say goodbye to our old-fashioned lampins.
Also take a look at what the baby is holding. It's a security blanket called Baby Lovies, and it's amazing because he never lets go of it even after the fashion show!
Now it's the guests turn. They were asked to think of creative ways to use SwaddleDesigns and this is what they came up with. Looks like SwaddleDesigns is more than just a baby product. It's for moms as well. Too bad they weren't with their kids. We can just imagine how adorable they'd look together wearing matching SwaddleDesigns products. And we don't even have to wonder why celebrities like Gwyneth Paltrow, Brad Pitt, Angelina Jolie, Ben Affleck, Mariah Carey used SwaddleDesigns.
That's also how they came up with their campaign, Embracing MOMents. “Lynette Damir makes sure that each SwaddleDesigns product is made with
mom and baby in mind, combining function and style in one package,” said
Joy Sy-Sim. “And we believe that caring for your baby is all about
embracing every moment and embracing the lifestyle of living in a modern
world. Products like Swaddle Designs are helping each parent embrace
that moment,” added Sim.
Recherche Marketing is the official distributor of SwaddleDesigns in the Philippines. Available in Rustan's, Babyland and Rainbow Tots (Cebu). Also available online in Cudsly and Babies to Toddlers.
